We’re a consultancy that applies behavioural science to marketing to make it more effective. Whatever challenge you're facing, we’ll draw on findings from psychology and behavioural science to offer solutions grounded in evidence. Since being founded by Richard Shotton in April 2019, Astroten has worked with brands such as O2, Specsavers, Brewdog, Freeview, GoCompare, DFS, the Co-op and Google. OUR APPROACH Behavioural science – once known as social psychology – is the study of how people actually behave, rather than how they claim to. If you’re going to design effective marketing or research approaches, you need to understand these genuine motivations. We can help you understand and then apply the theory to any business question you have. We believe that applying behavioural insights should be: Simple: there's a vast amount of published research – theoretical and applied, classic and lesser-known. We filter and simplify, and pass on what you need to know. Practical: understanding the research is just the first step. How exactly can you use it? We turn theory into practice. Creative: great ideas need a lateral approach. We apply relevant behavioural insights in unexpected ways. We work across a broad range of disciplines including strategy, creative, research and media.