Founded in 2006, Innerscope Research, Inc. is the leading integrated consumer neuroscience company dedicated to improving the way marketers understand consumer decision making. By measuring emotional engagement, Innerscope helps Fortune 500 clients optimize their brands, products and communications for superior in-market performance. With its breakthrough and validated methodology, including the latest advances in biometrics, neurometrics, psychometrics and self-reporting, Innerscope measures and analyzes moment-by-moment non-conscious responses, the primary drivers of behavior and choice. Founded by Harvard and MIT scientists, Innerscope has been recognized with ARF Innovation and Rising Star Awards, an ESOMAR Best Presentation Award, and as a 2013 EXPLOR award finalist at IIR’s TMRE. Innerscope's primary research expertise includes Media, Digital, Advertising, Shopper, Communications, Concept, and Custom applications.