The Capital Wines brand draws on the association with Canberra and life in the National Capital. The label designs are wry, irreverent and humourous takes on life in the National Capital with images including The Frontbencher, The Backbencher, The Senator, The Treasury, The Black Rod, The Ambassador, The Foreign Minister, The Lobbyist, The Leader of the House, The Swinger, The Abstainer and The Press Gallery.