Based in the U.K. we are the baby brother of Primal Wear from Colorado. We supply Cycling, lifestyle clothing for retailers, clubs and events across the U.K. Some of us are weekend warriors. Some of us are serious athletes. Some of us like to jump off things other people call cliffs. But we all share one thing. We worship at the temple of raw, wild fun. That sacred place where time stands still or stretches into infinity. At Primal, we make the clothing and accessories you need to answer that call, so you can get out there and make life as fun as it can be. From fabrics that enhance your performance to t-shirts you can wear on your day off. So throw on your Primal and go play nice with the other wild, crazy animals.