Deeply rooted in the adventures and lifestyle of Northern Michigan living, Lakes and Grapes is designed to inspire people to get out and enjoy all things Lakes, Grapes, and Midwestern living. Lakes and Grapes is a premium Great Lakes region brand, representing the ideals and aspirational qualities of classic Lakes and Grapes living: optimism, community, adventure, and infinite possibilities. The Lakes and Grapes brand encompasses clothing, travel guides, stories and community involvement, all designed to encourage a balance of tourism, adventure, health, and self, all through the lens of life surrounded by Lakes and Grapes.