"The Box – House of New Ideas" is a leading international content and new media firm, specializing in the merging of content and technology and in creating cross platform content for the benefit of advertisers as well as television, Internet, mobile and all other media platforms. Founded in 2003, The Box is divided into three divisions: Advertainment, Cross Media Entertainment and The Box Labz. The three divisions work together in synergy to create truly innovative cross media content. This results in a body of work ranging from TV series to branded interactive platforms for International clients such as Disney, Nike, Procter & Gamble, Coca-Cola, Google, Orange, Doritos and Comverse among others. The Box is partnering with 'Keshet', Israel's leading broadcaster in SCREENZ, an international company that delivers innovative cross-media products to TV, distribution and production companies worldwide. The Box, with offices based in Tel-Aviv, has representatives in Europe and the US and was recently funded by Rosefield Investments and Greylock Partners, one of the world’s leading venture capital firms.