Originally established as GetCapital in 2014, the company rebranded as Shift in October 2021 as part of its mission to provide businesses with finance on demand. Today, Shift is one of Australia’s fastest-growing technology companies, changing the way Australian businesses access finance, get paid, and transact. Shift has made the Deloitte Fast 50 Top 25 for four years in a row; was ranked among LinkedIn's Top Australian Startups in 2019; AFR’s Fast 100; been listed in SmartCompany's Top 10 Smart50 2017-2018 and ranked among the fastest-growing technology companies in Asia Pacific.