The drink industry is in deep mutation and it’s doing its proper revolution, one carefully led by many producers, which are jostling the codes by offering products perfectly in lines with what the consumer is looking for. The recipe is simple : limited production, use of traditional methods, premium quality ingredients and a touch of creative madness. However, French market is a bit difficult to conquer and often requires : • Disproportionate commercial investments • Deep knowledge of the key players • Support from the main distributors and institutions Today NewBev offers solutions for a quick-thinking development, on a long-term basis, in this fast moving market. Through out its various services, NewBev is able to be by your side in order to help you commercialize and diffuse this new offer.