Fanatical is a social intelligence platform that makes it easy to connect with the fans you want and gives you the tools to build a loyal, engaged audience. Connect with droves of fans at a deeper level, without wasting effort reaching out to bots and so-called "influencers" who will never become your advocates. Whether your goal is building a thriving social community, spreading awareness about a brand or project, driving online traffic, or all the above, Fanatical gives you the data and insights to show what's working, what's not, and who your true superfans are. Armed with that intelligence, you can effectively align your social media strategy with your business goals.