Following the acquisition of broadcasting rights for the most important sports competitions, the Clever Group has consolidated its position as the most important "must carry" broadcaster, the LOOKSPORT +, LOOKSPORT, LOOKSPORT 2 and LOOKSPORT 3 channels being the only ones that can be received "freely", in HD format, by the subscribers of the cable operators from Romania. The Group's management aims to occupy a unique position in an extremely competitive climate, and its media product development strategies aim at an integrated and simplified procedure with the assumed mission of delivering a "state of the art" solution in terms of regarding the video content offered, the quality of the programs and their diversity.