Exchange Collective (EXC) delivers a platform that provides the entire inventory of a "brand" (a manufacturer or wholesale distributor) to retailers, marketplaces, or influencers' websites by plugging into e-commerce platforms. The company's back-office software enables brands to distribute and merchandise their entire product offering to any retailer using the EXC platform through a single integration. EXC unlocks limitless shelf space and distribution for any brand or product and enables a far more robust E-commerce system enhancing the business of both the brands and the retailers The EXC platform is initially being used in the surf/snow/skate market, due to the founders' existing relationships with the brands in those markets. In commencing the business, EXC needed both brands and retailers to use the system, so after obtaining the initial brands, the focus turned to retailers. This was a more difficult sale as retailers were new to blending e-commerce with brick-and-mortar retail, had little familiarity with e-commerce, and limited resources to invest into e-commerce Exchange Collective is a customer-first company. We have built the foundation for a software solution that will enhance the shopping experience for the end customer creating a winning solution for brands to sell their products through retailers that connect with their customers while carrying forward the brand's style. Exchange Collective's business model is to empower a seamless brand experience that opens the door for brands to connect to their customer anywhere. We do this by having solutions that make retail more accessible and profitable for brands. We see retail as anywhere a customer encounters a brand experience. We want consumers to have the ability to choose to buy the brands they choose from a retailer that benefits them. Whether they choose to purchase based on the expertise of the retailer, the location of the retailer, a personal connection, or any other reason of the customer.