Atacac is a Swedish based fashion studio founded by Jimmy Herdberg and Rickard Lindqvist. Atacac rethinks the way of design, present and sell garments by challenging every step in the process. Rickard Lindqvist is a fashion designer and researcher. His research proposes new foundations, theories and methods for pattern cutting and stretches between blue-skies research and applied projects. Rickard was originally trained as a men's tailor, in addition to studying fashion design at the Swedish School of Textiles from where he also holds a PhD in fashion design. Between 2007 and 2011 he ran the eponymous Rickard Lindqvist fashion label. As a consultant he has served clients such as Vivienne Westwood and Nudie Jeans. Jimmy Herdberg is the founder of Kokokaka, a creative studio and producers of digital haute couture. Since the beginning of the 21st century Jimmy and his creative team have explored the world between digital and fashion for clients such as Wrangler, Prada, Burberry and Louis Vuitton.