As a communications consultancy we help clients build practical action plans to achieve measurable goals. The defining idea that drives The Zodiac Group, and in turn provides value to our clients, is that we first efficiently define your problem, and then build a unique solution based on the assets and appetite you have available to address it. As we plan, we carefully consider the make up of your team and tools and then propose the appropriate scope of our engagement. Agility: We know from experience that many larger communications firms rely on formulas, repeatable processes and templates; these afford the firm predictability in budgeting and staffing. For some challenges, formulas can and do work; sometimes there are universal solutions that do provide value, and sometimes they don’t. You can’t afford to be the one that didn’t fit the formula. The Zodiac Group is a proven idea, we can share examples of how we approach the work based on the client’s landscape and goals, not on a generic formula. We have done great work for smart people, with complex challenges, who share our sense of urgency. We help leaders simplify the decision-making process so they can lead. Christopher Cullen, Founder