At SalesandMedia.Com, we believe that this is often due to concentrating too much on the event itself, and not enough on what it delivers and returns…what is the right fit for property ‘owners’ and potential sponsors. Which is why we’re fussy about the kind of sponsor opportunities and assets we choose to represent and bring to market. For asset and property owners, we tend to classify the opportunities into a number of key verticals, namely Retail & Leisure, Community, Media, Sport, and Food & Wine. Each demands a different bespoke approach, which we offer. For potential sponsors, we won’t start any conversation with a grab-all menu of available properties and assets, but rather by agreeing on the demographics and psychographics of the audience you want to reach and the impact you need to deliver. We consider and evaluate every sponsorship opportunity as realistically and simplistically another media expenditure, which needs to compete with and stack up alongside both traditional (e.g. television) and digital (e.g. social media) options. So whilst we’re more than happy to talk to you about the merits of promoting or signing up for front-of-house or the backs of t-shirts, sponsoring fun runs, golf tournaments, cricket teams, AIDA or Swan Lake, we prefer to start with a FREE sponsorship audit that helps us (and you) choose the best partnership that suits your company’s brand, image, budget and essence. All of which I guess makes us a little different.