Qwear Fashion is the first recorded online LGBTQIA+ style incubator. The birthplace of the #ThisIsWhatAsexualLooksLike Movement, Qwear Fashion has been a space for fashion and gender activists to gather and form community since 2011. Qwear Fashion uses fashion as a health tool to improve LGBTQIA+ quality of life. Expression is integral to forming our identities in a society that constantly acts to erase us — but many LGBTQIA+ people don’t have a safe space to be themselves. Qwear Fashion is here for anyone outside the heteronormative and cisnormative mold to explore their style and invent trends. Qwear Fashion was founded in Boston by trans activist Sonny Oram, and is now co-owned by Sonny and their partner, Rupi, who is Qwear’s Fashion Director. Qwear Fashion has grown to include a team of creatives spanning the United States, as well as contributors from around the world. In 2019, Sonny founded Qwear Media to help increase LGBTQIA+ representation in advertising.