We're RIFRUF: The Only Real Dog Sneaker. Established in 2021 in Queens, New York, we create thoughtful and design-driven dog shoes and dog products. We exist to elevate the ways our dogs live: with products that act as functional and design-driven mediums, whether they’re for daily walks or the runway. The RIFRUF® experience is an invitation and connection to what we value as a brand and family: modern design, sneaker culture, a dose of nostalgia, and most importantly, dogs.