For 26 years, I’ve been bringing design, artistry and craftsmanship together to create effective branding and communications. I have a solid business background, which I bring to my conceptualization and execution. I craft intelligent solutions that are innovative and engaging and that express messages which elevate any branding, advertising, or marketing communication. I believe that effective design is built on an intelligent analysis of the business—the company’s personality, the brand’s personality, and strategy and goals—and that design is the expansion and expression of an idea based on clear strategy. My design work becomes an amplification of these objectives resulting in expressions of vision, imagination, and emotion. My work stands out in an admittedly crowded field: it's effective and aesthetically appealing and with passion and engagement that rival the best in the industry. Known for my discernment, curiosity, imagination, and commitment to excellence, I tap into what people and brands need to express—who they are and what they want to become--their core essence. ✬ I believe that helping businesses grow is a noble calling. ✬ I believe that building a brand is, in many ways, like building a friendship—it’s based on trust, which in turn is built on reliability, consistency, and qualities that are enduring. ✬ I believe that work should be thoughtful, based on substantive ideas with strategic goals, and expressed in ways that are aesthetically compelling. This may be why clients return to me after 10 or even 20 years. If this sounds like a match for what you’re looking for, I’d love to hear from you. Feel free to reach out to me at: michaelpantuso@me.com