We're a growing on and offline pet retail business specialising in cats and dogs, while also catering to their passionate owners. The company was created after the owners were inspired by the boutique pet stores found in most major US cities, offering unique, stylish product ranges, not found in mainstream pet stores. Our focus is on quality and style/design. Our audience is who we describe as 'particular pet people'; those whose who care about, and invest in, the best quality products for the pets. Offering a more premium product and retail experience than the large chains, we import many lines from overseas, carrying some exclusively. We also like to spot and support up and coming Australian design talent, offering them a sales platform to target an affluent, style-focused audience. In addition, we cater to passionate pet owners with a curated range of giftware, homewares, accessories, stationery and much more. Having started as an online business in November 2012, in January 2017 we opened our first bricks and mortar store on the Sunshine Coast in Queensland, which also acts as the HQ for the online business. The future sees expansion, both on and offline, Peticular branded product lines and growth in additional services for our audience.