StrategiCom is a global B2B branding specialist consulting firm. The industries it serves include Information Technology, Oil & Gas, Petrochemicals, Commodities Trading, Business Services, Pharmaceutical, Medical & Healthcare, Transport & Logistics, Construction & Real Estate, Precision Engineering and Electronics Manufacturing. The first 4 StrategiCom offices were set up in Singapore, Glasgow, Zurich and Lagos. Today, the firm has 11 offices worldwide in cities such as Washington, Toronto, Dubai, Mumbai, Kuala Lumpur, Sydney and Shanghai. Strong brands are critical competitive tools to help transform B2B businesses into preferred brands of the future. At StrategiCom, each client’s project is personally managed by a Principal Consultant, a Project Consultant and a Research Analyst. Through StrategiCom’s proprietary systematic methodologies, the clients of StrategiCom have been transformed from simple products, services and business into differentiated brands. StrategiCom is committed to the creation of knowledge and has produced a number of influential papers on the subject of branding and the business community. These studies include: • A StrategiCom-SNEF Correlation Study On The Branding Of SMEs As Employers (July, 2010) • Branding Innovation: A StrategiCom Study Of Singapore SMEs (March, 2010) • Brand Building With Trademarks: A Study Of Singapore Food Manufacturing Companies (September, 2009) • The StrategiCom-SNEF Study: A Study in Branding of SMEs as Employers (January, 2009) • The StrategiCom-CII Study: Benefits of a Strong Brand (January, 2009) • DMG-StrategiCom Study on Brand Strength versus Share Returns Expectation (March, 2008) • The SBF-StrategiCom B2B Branding Study for Globalisation (March, 2007) Through StrategiCom’s proprietary research and market-driven methodologies, the firm has helped transform the perceptions of over 1,000 clients’ brands, particularly in the medium-sized enterprise sector.