Professional Online Planning and Execution Usability Philosophy Every element of your online business should be created with a specific purpose that is aimed at your ideal clients. Typically, new visitors will spend only two or three seconds to determine if you have the answers they seek. Don't distract them with unnecessary eye candy. Design should conform to the objectives of ideal users. Other flourishes should be subordinate to your important messages. 30+ Years as CEO and Entrepreneur I've spent three decades as an entrepreneur starting and operating businesses - buying and selling them, too. There isn't much in business I haven't seen or experience firsthand. Understanding how business works helps me better understand your business objectives.