Born from the simple idea of giving back, Channeling A Cause is focused on raising awareness and funds in the fight to find a cure for cancer. The fight includes supporting research projects, educating and enabling the corporate sector on how they can make a difference, as well as providing a platform for scaling fundraising programs. By using sport as a vehicle, we work to set audacious goals as a platform to raise funds. For example, in 2019 we swam the English Channel, whilst in parallel connected a global community to raise more than $150,000 for children’s’ cancer research. This platform has evolved into an opportunity to energise and inspire others by sharing the unique journey of the Eade family, as well as draw many exciting and relevant parallels with the corporate world. From creating a vision, summonsing a team and achieving the inconceivable.