Air Philippines Corporation, doing business as PAL express, is one of the leading full service carriers in the Philippines that operates regular domestic flights and regional charters. It was incorporated in 1995 and started its operation last 01 Feb 1996. On PAL's 72nd anniversary (March 15, 2013), Airphil Express formally re-brands as PAL express, adopting the flag carrier’s “sunriser” livery and logo. Philippine Airlines and PAL express are aligned on the service standards and product offerings to provide total quality experience to its customers and a seamless full-service experience, while remaining separate companies.