Incorporated in 1991, Premier Financial, Inc. is an independent, privately owned brokerage general agency located in Lincoln, Nebraska. We provide traditional insurance products and marketing services to financial institutions, brokerage firms and independent financial professionals in 46 states. The top-quality, consumer-oriented products we offer are from well-known, highly rated companies with a reputation for stability and consumer value. Our Midwestern work ethic and values have helped us grow and maintain successful working relationships with our clients in spite of the continual changes in the financial services industry.