GES began its industrial path in 1941 and since its foundation was dedicated to the 2-wheel market, manufacturing saddles and helmets. In 1990, the company started to manufacture cycling helmets, being a pioneer in the production of this article which was born at that moment. During the same year and driven by the aim of taking advantage of its extensive commercial network, both nationally and internationally, the company started the distribution of other cycling accessories, being nowadays a reference in this domain.