WHO IS LEVEL UP WEAR? Level Up Wear ®, or lvlp for friends, was created in 2007 in Brussels, Belgium by a group of gamers with the intention to become the coolest gaming merchandise brand in Europe. We try hard to serve you a mix of original, fashionable designs and best-in-class quality, based on some of the best games out there. WHY CHOOSE US. All our designs are fully original, inspired by the unruly world of rock music, pop culture extravagance, and a sprinkle of fashion. This all ensures a very wearable result (and not just as pyjamas). OUR MISSION. Gaming has become the #1 entertainment medium thanks to increasingly high-quality, variety, and the best value for money in the entertainment business. We just want to make sure that gaming merch follows the exact same path.