Automotive Science Group (ASG) is a California-based research group founded in collaboration with Eco-innovations, LLC, an environmental policy consultancy established in 2007. ASG is changing the way we define value in today’s automotive marketplace by providing life-cycle data-driven findings that help consumers make purchasing decisions that are ecologically sustainable, socially equitable and economically viable. We believe that the measure of a car’s performance should be based on objective data – data that helps steer you toward a purchase that best meets your needs, while also reflecting the values you live by. Whether it’s a commitment to buy American-made, a prerogative to reduce your environmental footprint, or purely an economic choice, ASG’S dynamic rating platform delivers the science-based information you need to make informed choices. ASG’s data-driven rating platform - the Automotive Performance Index - is based on the scientific principles of ecological economics. By removing personal bias from our assessments, we are the only authority that leverages scientific analysis to differentiate true innovations in the hyper-competitive automotive marketplace.