MOBILE DATA STRATEGY, SPECTRUM, COMPETITION AND NETWORK ECONOMICS for the unlimited era Founded in 2009, Rewheel is a Helsinki-Finland based boutique management consultancy specialising in the appraisal of mobile data-centric business models with emphasis on network economics, spectrum, capacity, regulatory analysis and competition assessments. Rewheel's clients are mainly mobile network operators, telco groups, MVNO groups, sector regulators, governments, global internet firms, mobile data-centric start ups, PE and VC investors. Since 2009 Rewheel has sold and delivered management consulting projects to small and mid-sized standalone mobile network operators, global tier-1 telecom groups, multinational MVNO groups, pan-European data roaming MVNOs, mobile network vendors, electricity utility entering the mobile market, sector regulators, governments, investors, mobile data centric start ups, VC and private equity investment firms, investment banks and top global internet companies. Rewheel and its consultant-owners have consulted clients in twenty countries: Finland, Sweden, United Kingdom, United States, Switzerland, Ireland, Belgium, Germany, Iceland, Hungary, Slovenia, Poland, Romania, Greece, Faeroe Islands, Russia, Kuwait, Angola, Iran. Rewheel's mobile data techno-economics, profitability and competitiveness focused reports have been cited by OECD Economic Surveys, The Economist, The Financial Times, The New York Times, Politico, Reuters, Bloomberg, The Wall Street Journal and publicly referenced (in reports, investor relations materials, speeches) by the UK telecoms and media regulator Ofcom, Vodafone Group, Telefonica Group, Tele2 Group, Elisa Group, DNA Group, GSMA, and the Vice President of the European Commission responsible for Competition.