The platform business model has great potential. To be a successful platform business concept you need a clear defined core value transaction, utilize potential network effects, be scalable and support the business model with useful applications and IT-architecture. Platform b. offer mitigators that help platform companies build a complete business stack from stakeholders, the business model, applications and IT-architecture. The goal is to optimize a business model with a low-friction core value transactions and supporting technology. The platform business model is a central component in the circular economy, facilitating other means of production. This co-creation of value is a strong driver in supporting our sustainability goals. Platform b. mission is to help platform companies succeed with their business model.