www.hinnavaatlus.ee is the Estonian Pricewatch (price comparison), the largest IT portal in Estonia. We have been comparing Estonian prices since 1997. Our task is to compare the prices of different Estonian IT companies, administering Estonia's biggest IT-related phorum (over 55 000 registered users) and provide advertising spaces. Our typical user is 18-35 years old (about 2/3 of all users), about 1/3 of users make IT purchase decisions. Monthly we have 200 000 - 260 000 unique visitors, 700 000 - 900 000 unique visits and 5 - 7 miljon page views.