THE WORLD OF PELEG DESIGN revolves around three basic principles: Functionality, Aesthetics, Humor. It is a world motivated by continuous curiosity with the explicit purpose to transform what was once an average, been-there-done-that concept into an innovative and truly exciting experience. PELEG DESIGN studio was founded in 2004 by Shahar Peleg, who holds a B.A. in Design and Interior Architecture from the Holon Institute of Technology (HIT). The studio’s products are designed to be used in homes, offices, and other living spaces. Beyond the end-product, Shahar provides the observer with a complete, all-inclusive experience. Through optical illusions that stretch the limits and break conventions, he invites the viewer to take a closer look, revealing a fresh view of everyday products. PELEG DESIGN’s product s are sold worldwide. They can be found in select gift shops and in museum shops around the world.