Alulla here, I´m a Berlin-based Senior Streetwear, Sportswear & Fashion Designer. I have worked many years at ADIDAS and Hugo Boss where I gained huge knowledge about fulfilling the needs for different markets and to diversify the own product portfolio to create a higher potential growth for the company. My design philosophy is based on these 3 key values: diversity, sustainability, and performance. Using this guiding values, I create garments that balances branding and functionality, while fulfilling the needs of business, consumer and athletes.