In Latin, redux (from the verb reducere, meaning "to lead back") —and can mean "brought back", resurrected, or revived. We launched this flight with a simple idea — to build an iconic, reasonably sized, robust timepiece inspired by WW2 pilot watches fused with modern high performance materials. & CO. We made the #COURG timepiece and started the Redux journey together with the help of 2,300+ Kickstarter backers. We discussed, voted, debated, and worked on refining some 12 different design elements that shaped the first production run of the COURG. COURG = COURAGE COURG is a way point, which is a navigational tool used by pilots to chart their flight across the globe. Way points are composed of 5-letters and made to be spoken as a word so pilots can quickly transmit their location via radio. This particular way point stands just outside Washington, DC and as you probably guessed — is pronounced COURAGE. We chose COURG because courage is a character trait we could all use more of — choosing to make the right and often difficult decisions even when we know the going will get tough. It's not the absence of fear — it's getting what needs to get done even when you are afraid. Now you know — it’s not “CORG”, COURG = COURAGE Be strong and very courageous, friends.