Firefly Collective is an integrated/inbound marketing and web design agency that helps businesses connect with customers, generate leads, and build brand evangelists. Integrated marketing ensures different communication tools work together to create a seamless brand experience for the customer. All customer touch points including physical location, brochures, website, social media platforms, etc., present a similar voice and style that bring the brand to life and reinforce its core message. The goal of integrated marketing is to make all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, personal selling, online communications and social media work together as a unified force, which maximizes both cost effectiveness and customer usability. Inbound Marketing focuses on attracting and converting Internet traffic into customers and brand advocates. It uses proven techniques including branding, search engine optimization, social media marketing, email marketing, blogging, digital news releases, and more. The purpose of inbound marketing it to help businesses attract leads online and convert them into customers and brand evangelists. An effective marketing program uses both traditional and inbound marketing synchronously to achieve an integrated approach, which yields the highest return on investment for your marketing dollars and time.