DLR Financial was started 3 1/2 years ago by a top leader and CFO of the first F&I company in the recreational industry. He knew the traditional model needed to change with the times, focusing more on the needs of the dealers and their customers. Together, with his business partners, DLR has evolved into a company built on integrity, honesty and relationships. We work for our dealers, and are thankful to have their trust to make their F&I department run smoothly and be the most profitable department in their dealership! Not only do we pride ourselves on excellent customer service but we also have one of the best splits in the industry! DLR is open for business when our dealers are open, no matter what the time difference is, you can always reach us! We are proudly changing the way F&I is done!