MB&F is not a watch brand, it is an artistic and micro-engineering concept laboratory in which collectives of independent horological professionals are assembled each year to design and craft radical Horological Machines. Respecting tradition without being shackled by it enables MB&F to act as a catalyst in fusing traditional, high-quality watchmaking with cutting-edge technology and avant-garde three-dimensional sculpture. In 2007, MB&F unveiled their first Horological Machine, its sculptured, three-dimensional case and beautifully finished Engine setting the standard for the idiosyncratic Machines that followed – Machines that tell the time, rather than Machines to tell the time. In 2011, MB&F launched their round-cased Legacy Machine collection. These more classical pieces (classical for MB&F that is) pay tribute to 19th century watchmaking excellence by reinterpreting complications from the great horological innovators to create contemporary objets d'art. Since then, MB&F alternate between launching an exciting new Horological Machine and an historically-inspired Legacy Machine. Also in 2011, MB&F opened its first M.A.D.Gallery in Geneva (M.A.D. stands for Mechanical Art Devices); an art gallery showcasing not only MB&F's own timekeeping machines, but also other forms of mechanical and kinetic art from creators around the world. The MB&F M.A.D.Gallery is a captivating universe of kinetic art where Horological Machines and Mechanical Art Devices reign supreme. The first M.A.D.Gallery opened in Geneva, a stone’s throw from MB&F’s offices and atelier in the heart of the city’s old town. A second M.A.D.Gallery opened in Taipei in 2014, a third one in Dubai in January 2016 and the latest one in Hong Kong in October 2018.