Retail at its core is pretty simple, you buy a product from a wholesaler in bulk and sell it individually to customers in a store or online environment. The wholesaler needs the reach and brand recognition of the retailer to bring their products to market. But what if the brand is stronger than the retailer? What if the retailer can't profitably operate the business? What if the brand wants broader control on how and where their products are presented and sold? Enter the Shop-in-Shop model, it allows the brands to sit inside the retailers four walls (or website) but not have to deal with the messy nature of being a vendor. By paying a percent rent to the retailer, profitability should be assured.... but its not. Jeremy Lambert and Jeremy Renna have spent the last decade plus on the retailer and brand side working day to day, issue to issue to make sure these shop-in-shop relationship are a true win-win by maximizing growth and profitability. They bring their experience and know how to the retail consulting space with Anner Consulting, a firm focused on representing the brands thru the analytical, legal, logistical, and operational pathway to launch in a host retailer, as well as ongoing support to ensure the client is navigating the relationship while maximizing growth and profit.