The AAA Foundation for Traffic Safety is a not-for-profit, publicly supported charitable research and education organization dedicated to saving lives by preventing traffic crashes and reducing injuries when crashes occur. For 70 years, the Foundation has been true to its mission to prevent traffic deaths and injuries by conducting research into their causes and by educating the public about strategies to prevent crashes and reduce injuries when they do occur. Drawing on both in-house resources and the work of leading experts in North America, our work generates concrete recommendations for preventing crashes, injuries and deaths on our roads. Initially emphasizing projects related to safety patrols and driver education, today the Foundation has expanded its scope of work and has long been recognized as a leader in traffic safety, with a focus on four research priorities: • Driver behavior and performance • Emerging technologies • Roadway systems and drivers • Vulnerable road users Widely respected, the Foundation is routinely cited for its landmark studies. Research pertaining to distracted driving, traffic safety culture, teen and older driver studies, and drowsy driving have been featured nationally including on Good Morning America, CBS This Morning, Today Show, The New York Times and in USA Today.