Centre Profile : Ranked as India’s Best Mass Communication College by the annual surveys conducted by India Today & Nielsen Company in 2013, 2014, 2015, 2016 & 2017, Symbiosis Centre for Media & Communication (SCMC), has been successful in carving a niche for itself in the field of Media and Communication education since its inception in 2008. The definition of media has undergone a radical change in recent times. The shift is not merely technological but that of perception of society about media and the awareness of the potential that lies in the active participation in the creation of media. The potential to transform society by challenging and changing the norms constantly, by resorting to the voice that is present within us, to express what is felt and it is this active expression which makes us human. At SCMC, we cohere ideas together and give it powerful voice and a shape. This crystal ball of consciousness has the ability to not only see but also bring a positive change in the future through its continuous evolution. Armed with the technology and brewing creativity of relentless contemplation, we pride ourselves to be the leader in media education. Thus, striving to transcend the apogee reached by us every step of the way. SCMC was formerly known as SIMC-UG (Symbiosis Institute of Media & Communication - Undergraduate) Programme Profile : Bachelor of Arts (Mass Communication) The full-time programme is spread over a period of three years, and spaced out over six semesters of six months each, incorporating theoretical lectures, hands-on practical sessions, tutorials, classroom presentations, take-home assignments, sporting and cultural events, field trips, study tours, projects, internships. Specialisations : • Journalism • Audio-Visual Production • Advertising • Public Relations