Ethereal London is a new feminine, understated and elegant womenswear brand with a distinct recognisable print & product handwriting. All the styles are 100% silk, retailing at affordable prices ranging from £75 - £350, and will be available online in a new tailored shopping experience whereby the customer can make style choices to suit their preference. The brand will launch its debut collection Mid-February 2018 with its SS18 range of 100% silk dresses in a mixture of beautiful, modern and wearable floral prints and plain colours with all styles featuring pockets and beautiful trims for that extra attention to detail