Financial advice you can trust Principal Financial Services is an award-winning financial advice practice with our main offices in Nottingham and a further office overlooking the Millennium Bridge, in London. We have a strong value set with fairness and honesty at the heart of our business. Operating in both the Corporate and Individual marketplaces we have the knowledge and experience that has allowed us to grow year on year while still ensuring we continue to offer a personal service. Integrity is at the heart of our client proposition. "Integrity is doing the right thing, even when no one is watching." - C.S. Lewis