Since 1985, ISM has created & implemented customer engagement strategies for best-in-class organizations worldwide, including Blue Shield, Exxon Mobil, Giorgio Armani, Heinz Kraft, Johnson & Johnson, Marriott, Nike, Salesforce, Samsung, Zumba Fitness and many others. Our areas of focus and expertise include: Digital Transformation Customer Relationship Management (CRM) Social Media Communities Customer Engagement Data Analytics Emerging Technologies Selection Services: Executive Briefings Health Checks & Readiness Assessments Customer-Facing Business Strategies Software Selection & Implementation Roadmaps Implementation Services ISM provides solutions that maximize user-adoption, ensure seamless collaboration between customer-facing functions and enhance customer engagement. We combine strategic vision with powerful technologies and tools to deliver actionable strategies that lead to an optimized customer experience, improved customer service, better-calibrated marketing programs and ultimately, to increased customer acquisition, retention & growth. Let us review your current programs and activities, and ready your organization to thrive in the coming digital decades. About Barton Goldenberg ISM founder and President Barton Goldenberg launched ISM in 1985, when the concept of Customer Relationship Management (CRM) was just taking form – and is one of the first three inductees into the CRM Hall of Fame.