Minor Vices is a NYC based design studio founded out of the desire to work with great brands and great teams. We are a nimble group of make-it-happeners who are as passionate about defining problems as we are about craft and style. Research: We have experience leading global design research projects across North America, Asia, and Europe and partner with clients to develop methodologies using a range of generative and evaluative research tools. Strategy: We work closely with you to provide creative solutions to known and unknown problems. We map market insights to consumer needs and business goals to identify unique opportunities. Design: We have been designing and shipping products and services globally for 20 years. Experience design is core to our methodology and philosophy.