Hay St. creates digital products that are Useful, Usable and Valuable. I’m Roderick Meijer, a freelance UX & UI Designer with over 5 years of experience in UX & UI design. I started Hay Street to create Useful, Usable and Valuable digital products. I’m a creative digital designer living in Amsterdam. An enthusiastic and driven person who loves designing and solving complicated UX problems. I have experience in user research, rapid prototyping, user testing and making pixel perfect designs. My portfolio consists of several apps and websites, designing them from the ground up and guarding the design until the app is live. Besides UX & UI designing, I get energetic from a good surf session, a perfect sunset or sunrise, scuba diving and travelling. I spent a year living and travelling in New Zealand and that’s where my inspiration for ‘Hay Street’ came from! I’d love to meet up should you have any projects you wish to discuss, so feel free to give me a call or let’s grab a coffee.