Collabo is a platform within the industry’s value chain structure for business generation through relations between key people and portfolios. Whereas in tradicional models of Supply Chain the networks are formed by companies, on Collabo the networks are built by people that interact with companies regardless of whether they have formal relation with each other. This model identifies and includes the professionals or end consumers as active participants in the process of industries` value generation. Collabo was designed to operate on the supply chain of industries that have products portfolios, identifying people inserted in the value chain and their behaviour to product portfolio usage. Upon unifying and correlating information from organizations, people and portfolios, this model provides the production of knowledge which facilitates business generation and intensifies the relationship among all sides.