Borandá, based in Sao Paulo, is a 360 degree record label and artist management company. Brazilian Popular, Jazz and Regional music. With the strong belief that there are audiences and markets still not reached by the Brazilian Artistic Music, both in country and abroad, Borandá, a Brazilian expression that refers to action (vamos embora andar - Let´s get going) establishes a new concept of Brazilian Music production and promotion. The company is a record label, which will work with its artists on the 360 degree concept; booking shows, publishing music, and promoting the direct connection between artists and fans. Counting on the Internet as a key element to promote its work, Borandá believes that, using the virtual world along with live concerts in Brazil and abroad, it will succeed in taking the magic and diversity of the best Brazilian Music to new audiences and places and accomplish its mission of enabling the Brazilian artistic music production, through innovation and strategy.