We are an active research lab based in Copenhagen and part of Aalborg university, dedicated to studying and applying service design. We believe that service design can support an exploratory, co-creative and empowering approach to address broad issues of societal concern. Our key areas of research are service design management and strategy, civic service design and data driven service design. We are involved in various European and international projects together with world-class consortiums to develop knowledge, support social innovation and design policies. We are writing high-profile academic publications on different aspects of design and running one of the oldest and well-respected Master’s Program in Service Design with a strong research-based component.