New Age Financial Advisory Private Limited (New Age) is a Joint Venture between Indian Farmers Fertiliser Cooperative Limited (IFFCO) and the UAP Group. IFFCO is one of India's biggest cooperative societies that is wholly owned by Indian Cooperatives and UAP Advisors is an advisory firm that provides strategic advisory and consulting services to global clients. New Age was established in 2019 as an Investment Banking and Strategic Advisory business focused on the Indian markets. It also invests in the Rural and Agri sector.