The World Wide Fund for Nature (WWF) aims to conserve nature and ecological processes by preserving biodiversity, ensuring sustainable use of natural resources and promoting the reduction of pollution and wasteful use of resources and energy. WWF works in more than 100 countries around the world. WWF has been working in Thailand since 1983 and WWF-Thailand was founded in 1995. WWF-Thailand implements a strategy that harnesses the strengths of the WWF network to focus on four major goals - freshwater, wildlife, oceans and forests – and three key drivers of environmental problems – markets, finance, and governance.