A Litre Water is about tackling the world’s water scarcity crisis by educating and engaging the next generation of global consumers. Its an initiative of Green Globe Group( a registered NGO) We are a community of water ambassadors and change­makers who truly believe in the power of the individual to make a difference. Our vision is a future where supply of water is greater than demand, where there is enough water for all, forever. WHAT WE DO: We began as a small group of change-makers and key opinion leaders, targeting one of the most influential consumer groups in the world: millennials (12-24 year olds) in the growing global middle class. We harness the power of social media, in combination with on-campus communications and events to encourage young people to think about, use and consume water more sustainably, and spread this message to their friends and family.