Helping excellence-driven marketers and business owners lead more people to YES by eliminating friction and creating smooth, client-focused, online experiences. When you eliminate bumps and stumbling points, when you create a smooth experience, prospects say, "Yes, I like what I'm seeing." * Your content and website make a good first impression. * You follow established visual norms — or break them on purpose. * Graphics are appropriate for your audience and content. * Your site and content “look” easy to read. They say, "Yes, I like what I'm hearing." * Your words flow well; sentences and paragraphs connect seamlessly. * Grammar errors? Not a one to be found. * What you’re saying makes perfect sense. * You speak to, not at, the reader, and avoid unexpected jargon. * Your differentiators and USP are clear. They say, "Yes, I like what I'm feeling." * Readers know you understand and empathize with their current state. * They truly "feel" what life could like in the future--if they choose you. * They believe that you're an authority--someone they can feel safe with and trust for guidance during their transformation. When your process and presence are smooth, prospects also say, "Yes, I like what I'm experiencing." * Your stuff … links, forms, menus, downloads, carts … it all works. * You content addresses common questions and objections, saving people from having to guess, wonder, or call or send an email. * You check your email regularly because you know that, if readers do email you, it’s important to respond in a timely way. * You’re accessible: A link to your contact page or contact details appears on each page. * You present content and offers at the right time--you're not selling at first contact. And now, because you attended to the details that truly matter to prospects, more of them than ever are saying, "Yes, call me. Sign me up. How much will it cost, and when can you start?"